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PRIVACY POLICY

Effective Date: 08/05/2026

Welcome to the website operated by It’s Not Games (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, and protect your information when you visit our website, purchase our games, or subscribe to our newsletter.

By using this website, you agree to the practices described in this Privacy Policy.

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1. Information We Collect

We may collect the following types of information:

Information You Provide

When you use our website, you may voluntarily provide information such as:

  • Your name

  • Email address

  • Billing or payment information

  • Any information submitted through contact forms or newsletter signups

Automatically Collected Information

When you visit the website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages visited and interactions with the website

  • Cookies and similar technologies

2. How We Use Your Information

We may use collected information to:

  • Process purchases and transactions

  • Deliver products or services

  • Send newsletters, updates, and promotional emails

  • Respond to customer support requests

  • Improve website functionality and user experience

  • Monitor website performance and security

  • Prevent fraud or abuse

3. Newsletter Communications

If you subscribe to our newsletter, we may send you:

  • Game updates

  • Announcements

  • Promotions

  • Development news

  • Marketing communications

You can unsubscribe at any time by clicking the unsubscribe link included in emails or by contacting us directly.

We will only send marketing emails where permitted by applicable law.

4. Payments

Payments may be processed through third-party payment providers. We do not store full payment card details on our servers.

Third-party payment providers may collect and process payment information according to their own privacy policies.

5. Cookies and Analytics

Our website may use cookies and similar technologies to:

  • Remember user preferences

  • Analyze website traffic

  • Improve performance and functionality

  • Measure marketing effectiveness

We may also use third-party analytics services such as Google Analytics or similar tools.

You can control or disable cookies through your browser settings.

6. Third-Party Services

We may use trusted third-party services to help operate our website and business, including:

  • Payment processors

  • Email newsletter providers

  • Website hosting providers

  • Analytics services

These third parties may process personal information only as necessary to provide their services.

We do not sell your personal information.

7. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

  • Maintain security and business operations

We will not sell or share your data within or outside the U.K.

8. Your Rights

Depending on your location and applicable law, you may have rights including:

  • Accessing the personal information we hold about you

  • Requesting correction of inaccurate information

  • Requesting deletion of your information

  • Withdrawing consent for marketing communications

  • Requesting restriction or objection to certain processing activities

To exercise these rights, contact us using the information below.

9. Children’s Privacy

Our website and products are not directed toward children under the age required by applicable law in their region, and we do not knowingly collect personal information from children.

If we become aware that personal information from a child has been collected without appropriate consent, we will take reasonable steps to delete it.

10. Security

We take reasonable technical and organizational measures to protect personal information from unauthorized access, loss, misuse, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure.

11. International Users

If you access our website from outside the country where our servers are located, your information may be transferred to and processed in other countries where data protection laws may differ.

By using the website, you consent to such transfers where permitted by law.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated effective date. Continued use of the website after changes become effective constitutes acceptance of the revised policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, you may contact:

It’s Not Games
Email: info@itsnotgames.com
Website: www.itsnotgames.com

Privacy Policy - the basics

Having said that, a privacy policy is a statement that discloses some or all of the ways a website collects, uses, discloses, processes, and manages the data of its visitors and customers. It usually also includes a statement regarding the website’s commitment to protecting its visitors’ or customers’ privacy, and an explanation about the different mechanisms the website is implementing in order to protect privacy. 

 

Different jurisdictions have different legal obligations of what must be included in a Privacy Policy. You are responsible to make sure you are following the relevant legislation to your activities and location. 

What to include in the Privacy Policy

Generally speaking, a Privacy Policy often addresses these types of issues: the types of information the website is collecting and the manner in which it collects the data; an explanation about why is the website collecting these types of information; what are the website’s practices on sharing the information with third parties; ways in which your visitors and customers can exercise their rights according to the relevant privacy legislation; the specific practices regarding minors’ data collection; and much, much more. 


To learn more about this, check out our article “Creating a Privacy Policy”.

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