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IT'S NOT CRICKET

It's so much more!

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The Bludger, orange 2D character with spikey head

LEVELLING THE PLAYING FIELD

The Grinner, light blue 2D character with smug grin

GETTING EVERYONE INVOLVED

The Fielder, yellow 2D character with triangle body

BRINGING A COMMUNITY TOGETHER

Transforming a traditional game into an inclusive experience.

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It's Not Cricket

£78.00 GBP
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WELCOME PACK INCLUDES : STICKERS SELECTION & BUCKET HAT 

(LIMITED AVAILABILTY)

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The best bits of cricket with the rowl of the dice  

Tactical, high-energy gameplay for 2–13 players  

Premium design with beautifully crafted components

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It's Not Cricket, Italic logo in navy with beige outline

EQUAL . STRATEGIC . SOCIAL

It’s Not Cricket reimagines the strategy and tension of cricket into a fast-moving social board game that anyone can play.

 

Beautifully crafted and built around fairness, rivalry and unpredictability, every match becomes its own story.

Designed for game nights, families and competitive friends alike.

READY TO PLAY?

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EXPECT CHAOS AT THE TABLE

Become the Willows. Take on the Rowlers. Try and argue with the Umpire... their decision is final!

 

One minute you’re cruising towards victory, the next someone’s rowled your best player and the whole table erupts.

 

Built for rivalries, dramatic comebacks, risky decisions and loud reactions, It’s Not Cricket turns game night into a fast-moving social battle where nobody stays comfortable for long.

 

No cricket knowledge required. Just confidence, tactics, a bit of luck, and try not to lose your head when the dice turn against you.

JOIN OUR COMMUNITY

YOU'RE INVITED

  • Instagram
  • YouTube
  • TikTok

RSVP

Join the founding players for tournaments, giveaways, exclusive merch and early access.

29-31 May 

UKGE, NEC Birmingham

We’re bringing It’s Not Cricket to the UK Games Expo this May.


Come and play the game, meet the characters and compete for the top spot on the leaderboard.

  • Live demo games

  • Daily prizes

  • Exclusive merch

  • Hall 3, Stand 3-1034

Join our newsletter beneath to learn more!

The Big Picture

As a family run company, we’re on a mission to create playful new experiences that bring more people together — with many more ideas still to come.

What's Happening

Follow the latest live events, behind-the-scenes moments and where were heading next!

Join the It's Not Club

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